How I Procured My Own UCSB Soccer Jersey: A Case Study in Citizen Journalism

Tl;dr – Continue reading to learn about my months long journey to procure an authentic UCSB soccer jersey by employing dogged determination and knowledge of public records laws to satiate my manic motivations  .  Pics at bottom.

If you are a fan of the beautiful game, you’ve surely recognized the prominence of replica soccer jerseys at stadiums and bars on match days.  Even non-fans must notice the omnipresence of jerseys whether as casual wear in the ‘hood or when one tunes in to the nightly news and watch footage of a Ronaldinho impersonator hurling a rock at Israeli defense forces.  On the day that aliens finally visit our planet, their team of cultural anthropologists would surely conclude that the most ubiquitous garment worn by earthlings is that of the humble soccer jersey.

Long time fans of Gaucho soccer are well aware of the impossibility of buying an authentic or replica UCSB soccer jersey.  Visiting the Gaucho Shop’s jersey section has been a years-long source of futility for fans hoping to don the kit of their favored collegiate club.  If Athletics can muster the resources to sell basketball and baseball jerseys, then why not also soccer jerseys?  If you further peruse the Gaucho Shop, you will encounter innumerable choices of clothing along with the most random knickknacks one can imagine.  But no soccer jerseys?  The answer must be that all the merchandise appears to be generic items sitting in a Coppell, Texas warehouse that services a variety of organizations, and those items are simply awaiting a UCSB logo adhered, stitched, or silk-screened  to the merchandise prior to shipment to the customer.

In April of this year, I decided to make it my obsession to procure my very own UCSB jersey, so I started by scanning the directory of UCSB Athletics and concluded that my best bet was to get in touch with the Director of Marketing, Branding and Sales.  Perfect!  I received a timely reply and was told he would check with the guy who runs the Gaucho Shop, and someone would get back to me.  According to the directory, the Gaucho Shop manager’s title was Assistant Athletics Director, Sales and External Relations with a reporting line to the aforementioned Director of Marketing.  I was definitely on the right track and in touch with the people that could help me on my quest for my very own jersey.  After all, I was interested in Sales, and on top of that, I was External Relations!

After not hearing from anyone for several days, I decided to reach out directly to the Assistant AD for Sales and External Relations.  In my e-mail, I outlined why a strong consideration might be made to sell UCSB replica jerseys and included a link to an article about the growth of soccer apparel.  I received a reply that cited cost as an impediment to selling the jerseys along with the inability to identify a vendor that could provide them at an acceptable cost and quality.  I proposed that since Nike already produced the current jersey, it might make sense to use them as the vendor.  I also suggested that they purchase a limited number of jerseys and see how they sell.  As a token of my confidence, I offered seed money to test the market… if the jerseys sell, I get my money back (they keep the profit), and if they don’t sell, I don’t get my money back.  No risk!  Here is an excerpt from the reply I received:

Unfortunately, our department/institution cannot accept such a kind offer (although, if we were allowed to, more offers like this would certainly help with a merchandise budget of our size).  The jerseys we order from Nike are custom and out the door cost around $180/piece to produce.  Our contract with Nike is not set up in such a way that facilitates retail, only for team services.  This is the reason we can only carry the most basic Nike products, such as t shirts, hats, etc., and not custom items ie. uniforms.

Whoa! Whoa! Whoa! As someone who owns 20+ replica jerseys, this statement did not ring true.  Let’s start with the cost of $180 per jersey.  The highest quality jerseys on the market are “authentic” jerseys followed by “replica” jerseys which are very close to each other in appearance and quality.  Both types of jerseys can be purchased from about $40-$170, so a cost (wholesale cost, not retail cost) of $180 was simply not to be believed.  So, I set my mind to verifying those claims.

Since UCSB is a state of California entity, the university is legally obligated to produce documents by request per the Public Records Act.  I visited UCSB’s public records page and made a request pertaining to soccer purchases from the prior three years.  Additionally, I requested the contract Athletics had with Nike.

About 10 days later, I received a zip file that contained 2 pdf documents and 2 Excel spreadsheets that memorialized a host of purchases including boots, socks, shorts, balls, bags, and… jerseys!  The e-mail also included this note:

We do not have record of a contract with Nike. 

I looked through all the invoices for soccer jersey purchases from 2012-2016 and 2016-2017.  The purchase price ranged from $30-$40, and I confirmed these were match jerseys by referencing the Nike team catalog.  In fact, UCSB got a pretty nice discount on the jerseys as they bought them at about half the MSRP price.

Now, what to do with this information?  My ultimate goal was two-fold:

  1.  Buy a UCSB replica or match jersey for myself.
  2. Influence Athletics to sell replica jerseys to the public.

With regard to goal #2, I saw this as a win-win-win situation.

  1. As fans, we win by sporting the kit of our club with pride.
  2. The soccer program wins with free advertising and a more energized fan base.
  3. Athletics wins by turning a profit while also increasing visibility for itself.

Challenging the individuals within Athletics was likely going to prove unproductive as they seemed unmotivated to pursue the opportunity, perhaps for good reason.  Instead, I decided to again use the public records process to further demonstrate that the previously cited impediments weren’t impediments at all by proving the following:

  1. A jersey vendor will sell the same jerseys to the public as it does to the team (To counter the contract impediment).
  2. The jerseys can be purchased at a reasonable price (To counter the $180 wholesale cost impediment).

The missing piece, of course, was to demonstrate demand for the jerseys at a profitable price point.  Now, the UCSB trademark rightfully belongs to the university, and thus I am not legally entitled to use the trademarks for financial gain, so I could do nothing with the jerseys but keep them or give them away (no PayPal, no Venmo, no S&H, no future considerations… nothing!).  This was going to have to remain an art/civics project where I would redirect and sink my previously pledged seed money that I had hoped would be used to establish the viability of a profit margin and instead narrow the objective to obtain the jerseys at a reasonable wholesale cost… then give them away.  I was resigned to take a financial bath to do this with the hope that Athletics (or perhaps the soccer program) pursues the venture in the future.

After learning in late May that Athletics was switching from Nike to Adidas, I filed another public records request for documentation pertaining to the procurement of Adidas jerseys.  Unfortunately, the public records coordinator was not forthcoming with the requested documents, and I found it necessary to send 10 e-mails between May 31 and August 29 to follow up on my request.  Every time, I was informed the documents did not exist.  However, during that period of time, I had gleaned that the jerseys for the upcoming season had been ordered and later even received, yet along the way, I was not being provided the documents UCSB was legally obligated to provide.  Then finally, on August 29, I received order confirmation documents pertaining to the purchase of the jerseys, one for the white and one for the blue.  The day prior to receiving these documents, the public records coordinator offered this explanation for not providing the documents sooner:

After several conversations with our Procurement and Athletics Department, I have discovered that there are not any quote(s), invoice(s) or receipt(s) for the adidas men’s soccer jerseys. The jersey order was a comp order that is being deducted from the soccer team allotment per contract terms. However, I have requested a copy of the online jersey order, and I expect to have that to you no later than this Friday, September 1st.

Ok, fine. But frustratingly, the documents I received included an Order Date of May 26.  My initial public records request came just 5 days later, and yet it took 3 months and persistent follow-up to finally obtain the documents.  Had I been stonewalled?  Whatever the case, I finally had a promising lead with which to work, so upward and onward!

After communicating with a couple sales people within Adidas, I was put in touch with a retail vendor.  By referencing the order confirmations from the public records request, I was able to obtain the original UCSB orders for both the white and blue jerseys.  I was quoted a price of just $40 which included the custom design, logos, and jersey number.  I wasn’t a math major, but I’m quite sure that $40 is substantially less than $180.  Additionally, finding this vendor wasn’t as elusive or futile an effort as I was led me to believe it would be.  In reality, I was a mere 2 e-mails of separation away from the vendor.  Piece of cake, really.

It was now time to complete a major milestone of my project with the actual purchase of the jerseys.  So, I took a deep breath and placed a substantial order for both the white and blue jerseys.

After placing the order for the jerseys on September 21, I received a box on November 3.

Unpacking the box revealed 64 authentic UCSB soccer jerseys including  numbers which were included at no cost! Forty bones per jersey out the door!

When I say authentic, I mean the exact jersey.  Yeah, Feucht.

And the back.

In white too!


But what the hell am I going to do with 64 jerseys?  Athletics wasn’t interested in selling them, and as I stated previously, I have far too much respect for trademark laws to gain anything monetarily, so I decided to give them away to former players and fans I know that would appreciate the gesture.  Bye, bye, my sweet darlings!

Will I ultimately be successful in influencing Athletics to sell jerseys to the public?  There exist too many unknowns for me to predict the likelihood of that.  I don’t know if those I corresponded with within Athletics were dishing out a series of deal breakers simply to make me go away.  Hopefully the less cynical interpretation of them relaying stale and factually inaccurate information caused them to believe my idea was a non-starter.  Ultimately, I also don’t know if the venture would prove worthwhile even if Athletics chose to invest the time and expense into the endeavor.  However, I do know that if they were motivated to do so and saw merit in the venture, I now know they could.  Maybe, just maybe, with UCSB hosting the College Cup next year, with the way being shown, and with fans contacting Athletics asking for jerseys, it’s an idea that will grow some legs.

In the end, if nothing else, I was able to show appreciation to some of my favorite former players and dedicated fans that I’ve come to know over the past 15+ years who have all played integral parts in making UCSB soccer what it has become today.  Certainly no harm can come from spreading some goodwill.

I expect a number of jersey recipients to share with me photos with their new jerseys, so keep an eye out on this site and on my Twitter feed (@GauchoSoccer).  Personally, I ended up with Feucht and Iro (#4)… along with a few spares for my Sunday pickup games.


All the packages I sent arrived at their destination on November 6.  If you’ve been a longtime fan of UCSB soccer or basketball, you surely know Reza.  He seems to like the jerseys.

And what’s Reza without a cheer.

Of course, Big Mike has been a fixture at games for a long time.  In fact, we met back in 2005 when UCSB opened the season at a tourney hosted by UNLV.  Yeah, Vegas!  We witnessed Pontius’ first collegiate goal as a freshman!

Current UCSB student and co-host of the Futbol v Football podcast, Thomas Wheaton, really likes Rodney Michael, so he requested the #9 jersey.  Can’t disagree with that choice.

Bryan Byrne, national champion/winger/#7.

Kevin Garcia-Lopez,  opting to wear the blue jersey on this day.  Lightly recruited 5’6″ centerback converted to right back crowned 2014 Big West Conference Defender of the Year.  May or may not still answer to J-Lo.

Arthur Wilkie from KCSB Sports and the other half of the Futbol v Football podcast asked for the #6 jersey, motivated by Nick DePuy and sustained by Jan Ilskens.  Both are beasts, just like Arthur.

Long time UCSB fan, his son, and his doggo sporting their new jerseys.

Ish Jome chilling in the Minnesota United FC locker room.

Honorary Gaucho Girl Andrea is breaking up this sausage party. Jersey looks good (err, better) on the female of the species.

Sorry, fellas, but she’s taken by this #10 playmaker… none other than my bball counterpart, .


Other recipients include: Luis Silva, James Kiffe, Danny Barrera, Kyle Reynish, Dan Kennedy, Ema Boateng, Chris Pontius, Michael Boxall, Neil Jones, Drew McAthy, and a number of fans.  More pics to follow…


Season Retrospective

When I sat down with Arthur Wilkie of KCSB after our season opener versus Saint Mary’s, I said:

“We need to find not only guys who are going to score, but also guys who can set up the goal scorers.  Set pieces will also be part of that.  We’re going to have to look for some kind of set piece goals.”

When I said this, I knew that Feucht was already lost for the year and that our only returning goal scorer was Billingsley.  However, I was expecting that we would have both Ammer and Mendez available.  It turned out that due to NCAA rules,  Ammer had to sit the first 6 matches of the season and then injured his knee within a couple matches of seeing the pitch.  He would then become available again only at season’s end.  Mendez would never be cleared to play.  Add to that Billingsley getting injured just as he was getting hot, and we could only muster 18 goals from 19 matches.  In there included being shut out 8 times.  There was reason for optimism when we won our final 2 out-of-conference matches versus very good opponents and then started conference play with 3 straight wins followed by an away draw.  Unfortunately, 12 of our 18 goals were scored during that 6 match stretch, where we would score just 3 goals in our last 7 matches.

I also don’t recall us scoring any goals on set pieces unless we count our lone PK of the season that Michael finished at Sacramento State.  Wait, I think one of our five goals versus CSUF was from a corner kick.

Also in my preseason chat with Arthur, I offered this perspective:

“Frankly, I’m looking at 2018 when we’re hosting the College Cup as the ultimate goal.  I’m hoping that the few seniors we have on this year’s team are going to be able to shepherd these new players, in particular the freshmen, into developing so we can start peaking next year.”

For me, any magic that we might conjure this year would always be a welcome bonus.  While it would have been nice to get this young team more experience in more one-and-done matches, our final 4 matches were all meaningful with a seeding or our very existence to play for, and the team came up short on every occasion.  So, it would have been naive to think the team would do well in a tournament format even if we had somehow managed to squeak by UCR.

Now, for some good news.  A typical starting line-up consisted of 9 freshmen and sophomores and just one senior.  Our youngest line-up was our first match versus UCR where we started 6 freshmen, 3 sophomores, 1 junior, and 1 senior.  In recent years, we have been a victim of our own success, seeing players leave to go pro, particularly after years when the team did well.  We don’t have that problem this year.  I don’t foresee any of our current players jumping to the pros, so I expect us to return nearly everyone.

The first big question for next year will be Feucht.  While I have heard he will not return to UCSB next Fall due largely to UCSB not offering his preferred degree for graduate school, I hold out hope that he may add a double major to his undergraduate degree before moving on to graduate school.

While Ammer was listed as a junior on the roster, I believe he actually enjoyed sophomore class standing this year.  Something similar for Mendez as he was listed as a senior but should have been listed as a junior.  Those two players would constitute a formidable central midfield next year.  With Feucht thrown into the mix, we would easily have a top 10 midfield.  But uncertainty abounds around a graduate school, a knee, and eligibility.

There will be some weaknesses and holes to plug using either players currently on the roster or with newly arriving players .  Both outside back positions, defensive midfield, depth at wings, and a quality striker all come to mind.

For me, how we fare the next two years will demonstrate whether the pain of this year was worthwhile.  Too often, people judge a situation on its current state rather than how it might fit into a continuum.  I happen to be optimistic and believe an upward trend is likely.  Others may believe this year portends a pronounced downward slide.  Ultimately, what comes later will define the season that has just passed.  Stay tuned….


With the season on the line, Vom Steeg started a just-returned-from-injury Billingsley.  Otherwise, the line-up and formation was the same from the Cal Poly match.

Dream Team 3-4-2-1 football formation

The first half was relatively uneventful.  UCR was on the front foot early.  The best opportunity was created by UCR when a player was sent in on goal, dribbled into the box, but Ilskens interceded by sliding past the player 7 yards from goal, and was able to cause the ball to bounce to Carrillo who scooped up the ball.

For the most part, our performance was lackluster.  In particular, I thought Michael and Conteh tried to play too many balls to each other.  While it’s nice to play with someone one knows well, I felt some of their play was too forced.

In what would be a fateful turn of events, Adames had to come off injured in the 4oth minute and was replaced by Ek.

So, here is how we started the second half.

Dream Team 3-5-1-1 football formation

Early in the half, Ammer and Michael created a number of half chances.

Ammer rolled a cross across the goal.

Ammer then had a clear shot that he tried to bend into the far post, but didn’t get nearly enough bend on the attempt.

Michael crossed the ball to the far post to Ammer who could only manage to get a thigh or knee on the ball.

Michael would cross the ball again, but Tellechea headed the ball high.

UCR had a free kick that led to a counter the other way.  Billingsley found Tellechea on a long ball up the middle of the field which led to a hard shot that forced the keeper to push the ball over the bar.

Michael floated a cross to the far post which hit off that post.

Then UCR scored in the 88th minute.  Their forward received the ball inside the box, and Ek didn’t position himself between the player and the goal.  Consequently, the forward was able to turn on the ball and blast the ball inside the far post.

Fittingly, our season ended to UCR at home after starting the season with an exhibition loss to Westmont.

Truthfully, this team lacked what it needed to make any kind of significant run into the postseason.  Too many departures during the offseason followed by losing Feucht in the preseason meant the 2017 season was always going to be a rebuilding year with an eye toward 2018 and beyond.

Anyway, our season ended tonight.  A season recap post to follow in the coming days…